Run for Office.
WIN your Race.
Everything you need to know about running a successful political campaign — from getting on the ballot to fundraising to turning out voters on Election Day.
The whole playbook.
Nothing left out.
You know in your heart that if you can just win — you can make your community a better place. But you have no idea how to determine the number of votes you need to win, how to find people to help (let alone manage them), or how much the whole thing is going to cost.
The good news is you've come to the right place — because we've got resources you need for every step of your race.
Conquer the Chaos
Cut through the clutter and save time with our weekend bootcamp designed to get you started quickly and our weekly live class — which is like having a campaign planner in your corner every step of the race.
Learn from the Experts
Avoid common mistakes and stay motivated by tapping into the collective knowledge of current and former elected officials, campaign pros, and the Campaign Planner community.
Confidently Plan Your Race
Determine what you need to win with templates, fillable worksheets, campaign plans, vote calculators, scripts, and print collateral that will accelerate your campaign and help you win.
Download it. Use it tonight.
The planning documents behind the course — a campaign plan, a vote goal model and a messaging workbook. Every one has been used on a real, successful campaign.
The Campaign Plan Template
The document your entire campaign runs on — 36 pages covering district analysis, research, message, communication, staff, field, GOTV and budget. With a real race filled in end to end.
The Vote Get Goal Worksheet
A weighted turnout model, not a calculator. Feed it two prior elections and your current registration; it returns your vote-get goal, your likely votes, and the number of voters you actually have to persuade — precinct by precinct.
The Campaign Messaging Workbook
A guide to researching, planning, and creating your campaign messaging — main issues, secondary issues, and how to answer your opponent, with a page to fill in for every one.
Bootcamp or Live Class
Access to all our templates and resources with on-demand videos for self-paced learning, or a live campaign class with weekly webinars throughout the year. It’s like having a campaign manager in your corner!
Everything I've learned from running and consulting on winning races, packaged into a self-paced course. Finish it in a weekend or stretch it over a few weeks.
- Six on-demand modules, broken into lessons you can finish on a lunch break
- Templates, worksheets and scripts — every doc you'd otherwise build from scratch
- Access to the community forum of candidates and grads
- Lifetime access, including every update I ship
- One-time payment
A weekly live class that walks you through every task you need to complete on a modern campaign — from filing through Election Day. It's like having a coach in your corner for the entire campaign.
- Everything in Bootcamp + 6 additional modules
- Weekly real-time coaching calls
- Homework assignments
- Live Q&A sessions
- The active-candidate forum — peer-to-peer, not a comment section
- The full template library
- No long contracts — cancel anytime
Every campaign is a repeatable process. The candidates who win are the ones with someone in their corner who knows that process — and how to make it work for them.
I've run campaigns, managed field operations, and consulted on races from school board to President of the United States. Everything in Campaign Planner comes from real experience — including winning two of my own races and spending 8 years as a local elected official.
The Campaign Readiness Checklist.
Time is your most precious resource. Get your campaign started right with the political Campaign Readiness Checklist — 10 topics and 40 questions to help you assess whether you're ready to launch your political campaign. It's FREE — download it!