Run for Office.
WIN your Race.
The whole playbook.
Nothing left out.
You know in your heart that if you can just win — you can make your community a better place. But you have no idea how to determine the number of votes you need to win, how to find people to help (let alone manage them), or how much the whole thing is going to cost.
The good news is you've come to the right place — because we've got resources you need for every step of your race.
Everything you need to know about running a successful political campaign — from getting on the ballot to fundraising to turning out voters on Election Day.
Conquer the Chaos
Cut through the clutter and save time with our weekend bootcamp designed to get you started quickly and our weekly live class — which is like having a campaign planner in your corner every step of the race.
Learn from the Experts
Avoid common mistakes and stay motivated by tapping into the collective knowledge of current and former elected officials, campaign pros, and the Campaign Planner community.
Confidently Plan Your Race
Determine what you need to win with templates, fillable worksheets, campaign plans, vote calculators, scripts, and print collateral that will accelerate your campaign and help you win.
Download it. Use it tonight.
The planning documents behind the courses: a campaign plan, a win number calculator and a workbook for every part of your race. Every one has been used on a real, successful campaign.
The Campaign Plan Template
The document your entire campaign runs on — 36 pages covering district analysis, research, message, communication, staff, field, GOTV and budget. With a real race filled in end to end.
The Vote Get Goal Worksheet
A weighted turnout model, not a calculator. Feed it two prior elections and your current registration; it returns your vote-get goal, your likely votes, and the number of voters you actually have to persuade — precinct by precinct.
The Campaign Messaging Workbook
A guide to researching, planning, and creating your campaign messaging — main issues, secondary issues, and how to answer your opponent, with a page to fill in for every one.
The Call Time Fundraising Workbook
Turn your budget into a fundraising target and weekly hours of call time, then build your donor list, set an ask for every name, and run sessions that turn a yes into money in the bank.
The Field Plan Workbook
Turn past election results into your win number, find the voters you need, write your door, phone and text scripts, and plan every week through Election Day, with a worksheet for every step.
The Volunteer Ops Workbook
Turn your weekly door number into the shifts, sign-ups and asks it takes to fill them, then recruit, onboard and promote volunteers with a worksheet for every step.
The Founder's Bundle
All three essential campaign planning tools - the Campaign Plan Template, Vote Get Goal Calculator, and the Communications workbook. It's the roadmap for your entire campaign bundled for extra value!
Bootcamp or Live Class
Access to all our templates and resources with on-demand videos for self-paced learning, or a live campaign class with weekly webinars throughout the year. It’s like having a campaign manager in your corner!
All five courses together, in the order a campaign needs them: First 30 Days, The Message Lab, Call Time Fundraising, Field and Volunteer Ops, plus all four workbooks and the Founder's Bundle tools.
- All five courses: First 30 Days, The Message Lab, Call Time Fundraising, Field and Volunteer Ops
- All four workbooks: Campaign Messaging, Call Time Fundraising, Field Plan and Volunteer Ops
- Everything in the Founder's Bundle: the Campaign Plan Template and the Win Number Calculator
- 67 self-paced lessons, in the order a campaign needs them
- Access to the Planning & Strategy, Fundraising, Field & Volunteers, Digital Operations and GOTV & Election Day community spaces
- One-time payment
Weekly live coaching that walks you through every task you need to complete on a modern campaign, from filing through Election Day. It's like having a coach in your corner for the entire campaign.
- Weekly live coaching calls through the general election
- Bring your real problems: we work through your race, live, every week
- Live Q&A sessions and replays of every call
- Homework that keeps your campaign moving between calls
- The 12-module campaign schedule: Get Ready, Win the Primary, Pivot to the General, Get Elected
- Help with what the courses don't cover: the pivot to the general, persuading undecided voters and taking office
- Direct answers in the Ask Craig space
- The active-candidate forum: peers running right now, a week ahead of you or a week behind
- All five courses: First 30 Days, The Message Lab, Call Time Fundraising, Field and Volunteer Ops
- Every workbook and template to keep: the four workbooks, the Campaign Plan Template and the Win Number Calculator
- Access for as long as you're a member
- $279 to join, then $49 a month. Cancel anytime.
Every campaign is a repeatable process. The candidates who win are the ones with someone in their corner who knows that process — and how to make it work for them.
I've run campaigns, managed field operations, and consulted on races from school board to President of the United States. Everything in Campaign Planner comes from real experience — including winning two of my own races and spending 8 years as a local elected official.
The Campaign Readiness Checklist.
Time is your most precious resource. Get your campaign started right with the political Campaign Readiness Checklist — 10 topics and 40 questions to help you assess whether you're ready to launch your political campaign. It's FREE — download it!