Article Archive

Articles from Campaign Planner editors, moderators, and the community at large.

building your email list and building your campaign network

Building Your Campaign Network: The Art of ‘Rolodexing’ Your Contacts

Building your campaign network is as easy as importing contacts from applications you already use on a daily basis.
How to Craft a Winning Campaign Message

How to Craft a Winning Campaign Message

In this post, you'll learn how identify issues in your community and use them to craft a winning campaign message.
campaign team and campaign staff

Organizing Your Campaign Team: Who You Need in Your Corner to Win

There are six essential staff roles to build a winning campaign team. In this post, I detail the roles, how to find them, and what you can expect to pay them for their work!
Essential pages for a winning political campaign website

Essential Pages for a Winning Political Campaign Website

There are 5 essential pages required for any successful political campaign website. In this post, you'll learn what those pages are and what to put on them.
The voter's journey

The Voter’s Journey: Applying Marketing Frameworks and the Buyer’s Journey to Politics

The voter's journey framework offers a powerful tool for creating more effective political campaigns.
Setting Up a Political Action Committee (PAC) and Bank Account for Your Political Campaign

Setting Up a Political Action Committee (PAC) and Bank Account

Practical advice on why setting up a Political Action Committee (PAC) and creating a bank account are essential steps for any first-time candidate.
Getting into the Right Mindset to Campaign

Getting into the Right Mindset to Campaign – Commit to Being Committed

Getting into the right mindset to campaign is about being committed to making a difference - not just winning an election.
Talking to your family about running for office

Talking to Your Family About Running for Office

Talking to your family about running for office is one of the first campaign tasks you'll need to do. It helps you stay focused, validate your messaging, and generate essential support early in your campaign.
Finding Your Why

Finding Your ‘Why’ Before You Launch Your Campaign

Finding your why guides your political campaign and keeps you motivated when challenges arise.
election calendar

Create an Election Calendar for Your Race

The election calendar is the one thing by which every candidate must abide. Do you know the important dates for your race?
Legal Requirements to Run for Public Office

Legal Requirements to Run for Public Office

Before you can be a candidate you must understand the legal requirements to run for public office.

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