The Social Media Bible.
Your go-to guide for creating, organizing and posting your campaign’s social media messages.
Simple questions to test if you're ready to run a winning campaign.
Evergreen, Not Disposable
Posts written to work at any point in the cycle, so you can run them once, run them again in October, and never start from a blank box.
The Asks That Matter
Volunteer recruitment and phonebank copy — the two asks every campaign makes most, and the two most often written badly at 11pm.
Vote By Mail & Election Day
The turnout posts, ready to schedule: mail ballot deadlines, the chase, and the final push on Election Day itself.
A Bank of Issue Content
Workers' rights, minimum wage, the middle class, childcare, Social Security, infrastructure, equality and voting rights — with hashtags.
More than 100 sample posts you can use as-is or swap in your own content. Developed from popular national platforms which you can re-use or adapt for your local messaging. Multiple examples for topics including volunteers, phonebanking, major and minor issue statements, GOTV, election day, and more. The Social Media Bible also doubles as a source for email and print content.
A note from Craig.
For years, I worked behind the scenes of campaigns, helping candidates get elected to every level of office. When I heard people complaining in my own town, I knew it was time to step up, run my own race, and be the change I wanted to see in my own community.
Your moment may have been similar — you thought "I could do that" or "our lives could be so much better if we could just change this one law."
Or maybe you just want to set a good civic example for your kids.
If you're desperate for change and you're considering a run for office, but you're not exactly sure how to run a campaign… I'm here to be your guide.
This free PDF will help you uncover your strengths and identify areas of improvement so you can run a winning campaign.
I'm so excited for you to get started and to see how you'll change your community for the better.
