The Live Campaign Class

Run for office with a coach in your corner.

Weekly live coaching from filing through the general election, plus every course, workbook and template you need to run and win.

Join the Class — $279

Then $49 a month. Cancel anytime.

Only in the Live Class

Coaching, built around your race.

Weekly Live Coaching

A live coaching call every week, through the general election. The plan moves as your race moves.

Your Race, Worked Live

Bring your real problems: the doors you knocked, the donor who won't call back, the attack in the local Facebook group. We work through them live.

Live Q&A and Replays

Ask anything on the call. Every call is recorded, so you can watch the replay if you miss one.

Homework Between Calls

Short assignments that keep your campaign moving from one week to the next.

Ask Craig

Direct answers in the Ask Craig space, for the questions that can't wait for the next call.

Active-Candidate Forum

Peers running right now, a week ahead of you or a week behind, working the same problems.

How to Get Elected to Local Office

The 12-module schedule.

The courses teach the system. The live class walks you through it as your race happens, including what the courses don't cover: the pivot to the general, persuading undecided voters and taking office.

Every campaign runs short on time, so the schedule follows your election calendar. We focus on what matters, when it matters.

Phase 01 Pre-Launch · Weeks 1–3

Get Ready.

All about building capacity. Before voters know your name, you need a plan, a team, and the digital channels to reach them — get those right and the rest of the race gets easier.

Planning

Vote goal, budget, calendar, team chart. Walk in with an idea — walk out with a one-page plan that runs the whole race.

Organizing

Recruit your kitchen cabinet, train them on the systems, and turn supporters into actual labor on doors and phones.

Digital

Stand up your website, email list, and social channels. Spread the word, build your list, and turn online energy into offline votes.

Phase 02 Weeks 4 → Primary Day

Win the Primary.

All about contacting voters. Primaries are won by the candidate who put a face to the name — we'll set the targets and you'll hit them.

Find Your Voters

Understand who they are, where they live, and exactly how many of them you need to win. Cut your turf and build your universe before you spend a single night out knocking.

Transition to Field

Put the plan into action and speak directly to voters. Doors, calls, and events — every week, with a number, with a script that's been tested.

Election Day

Everything you need to prepare for the big day — and what comes after. Poll watchers, election protection, results monitoring, and the morning-after plan.

Phase 03 Post-Primary · Summer Push

Pivot to the General.

New voters, new turnout model, new opponent. The race changes overnight — and so does the plan.

Planning for the General

Rebuild the plan with the general electorate in mind. New universe, new vote goal, new message discipline.

Field & Voter Outreach

Cut your turf. Build your universe. Knock the right doors and call the right voters — and skip everyone else.

Supporting Your Team

Volunteers burn out. Spouses get tired. The systems that keep the people around you from quitting before November.

Phase 04 Final 30 Days · Election Day

Get Elected!.

Everything you've built collapses into a single sprint. We'll be on the phone together pulling votes until the polls close — and we'll be there for what comes next.

Persuading Undecided Voters

Scripts, mailers, and door rap built specifically for the voters who haven't made up their minds yet. The race is won in the middle.

GOTV

GOTV week, Election Day operations, and the last 72 hours. The playbook for the moment that decides everything.

Take Office

Win the election, then start doing the job. Transition planning, building your office team, your first town hall, and the first 100 days.

Also Included

All five courses.

Self-paced, with a workbook for each one. Take them in order, or start with the one your race needs first.

01

First 30 Days

Get on the ballot, get yourself and your family ready to run, build the people around you, and go public.

See the course
02

The Message Lab

Your three or four issues, opposition research on yourself and your opponent, and a message you ship every week.

See the course
03

Call Time Fundraising

Your budget, your donor list, an ask for every name, and the calls and follow-up that put money in the bank.

See the course
04

Field

Your win number, the voter file, doors, phones and texts, and the weekly rhythm through GOTV and Election Day.

See the course
05

Volunteer Ops

The volunteer math, recruiting, a first shift that brings people back, the ladder and keeping them coming back.

See the course

Every workbook and template to keep.

Emailed to you as downloads when you join. They stay yours even if you cancel.

The Campaign Messaging Workbook The Call Time Fundraising Workbook The Field Plan Workbook The Volunteer Ops Workbook The Campaign Plan Template The Win Number Calculator

Plus all-access to the live community.

Join the cohort

Ready to run?

We run a new cohort with each new cycle, usually once a year. Enrollment usually opens around October or November the year before the election, which gives you a full year to plan and manage your race.

Live Campaign Class membership
$279

to join, then $49/month. Cancel anytime.

  • ✓Weekly live coaching, Q&A and replays
  • ✓All five courses and all-access to the live community, for as long as you’re a member
  • ✓Every workbook and template emailed the day you join, yours to keep
  • ✓Your first $49 is charged a month after you join
  • ✓Cancel anytime from your billing page; access ends when your membership does
Common Questions

Frequently Asked Questions.

How does the price work?
You pay $279 today to join. A month later your membership continues at $49 a month, charged to the same card automatically. The workbooks and templates are emailed to you the day you join.
Can I cancel?
Yes, anytime, from the billing page in your community account. You keep access until the end of the month you've paid for, then your membership ends and your access to the calls, the courses and the community spaces ends with it. Nothing more is charged. The workbooks and templates are yours to keep.
What's the difference between Live and the Campaign Bootcamp?
The Bootcamp is the five self-paced courses and their workbooks. Live adds weekly coaching, live Q&A, homework, the 12-module schedule, the Ask Craig space and the active-candidate forum, for as long as you're a member. It's like having a campaign manager in your corner every step of the way.
What are the calls like?
One live call a week, online. You bring what's in front of your campaign that week and we work through it together, with other candidates on the call. Between calls you get homework that keeps the campaign moving.
Do I get the workbooks to keep?
Yes. All six are emailed to you as downloads when you join: the Campaign Messaging, Call Time Fundraising, Field Plan and Volunteer Ops workbooks, the Campaign Plan Template and the Win Number Calculator, and they stay yours even if you cancel.
What if I miss a live session?
Every call is recorded and posted to the library, where you can watch it along with any shared documents, templates and resources.
Do I need to be a candidate already to join?
No. Plenty of folks start the live class while they're still deciding whether to run. The first few weeks are designed to help you make that call with eyes open.
When does the next cohort start?
We run a new cohort with each new cycle, usually once a year. Enrollment usually opens around October or November the year before the election, which gives you a full year to plan and manage your race. Dates and times can vary, so check back here when you're ready to go!