Field
Turn your win number into a contact universe, get and score the voter file, cut turf, run doors, phones and texts, and run the weekly field rhythm through GOTV and Election Day.
Everything you need to win in the field — from your first number to Election Day.
You need votes to win, and votes come from talking to voters. Field is where your research turns into action: the doors you knock, the calls you make and the voters you turn out. You don't need a big staff or a professional field director. This course walks you through it step by step, so you know who to talk to, what to say and whether you're on pace every single week.
Every lesson in 4K. Every deck is yours.
Step-by-step video lessons, recorded in 4K and taught by me. Every lesson comes with its slide deck and presentation file to download, so you can follow along, take notes and keep everything for your next race.
Watch it. Do it. Get answers.
Video lessons
Short video lessons, in 4K. I walk you through every step of your field program, at your own pace.
The workbook
The Field Plan Workbook is included, so you finish every lesson with real numbers and a plan you can run.
Homework
Every lesson ends with homework you post in the community, so you're making real progress every week.
The community
Compare notes with other campaigns, and get answers from me and my team, even after you finish.
From your win number to votes on Election Day.
The course moves in the order you'll actually run your field program. Each section builds on the one before, so you always know what comes next.
Turn your win number into a goal you can hit.
Know exactly which voters to talk to.
Doors, phones and texts that move voters.
A weekly rhythm that carries you to the finish.
Your voters, turned out.
- The Numbers
Turn your win number into a goal you can hit.
1 - 2The Data
Know exactly which voters to talk to.
- The Contact
Doors, phones and texts that move voters.
3 - 4The Engine
A weekly rhythm that carries you to the finish.
- Election Day
Your voters, turned out.
The workbook and the people who get you there.
Do the work as you watch.
Every lesson has pages to fill in. We show you how to work through each one, with a worked example on every page, so when you finish the course you have a field plan that runs every week until Election Day.
- The Field Plan Workbook (PDF), included
- A worked example on every page
- Your numbers, your targets and your scripts, in writing
- Yours to keep and reuse in every race
You're never doing this alone.
Your course includes the Planning & Strategy, Field & Volunteers and GOTV & Election Day spaces in the Campaign Planner community. Post your homework, ask questions and talk with campaigns knocking doors of their own.
- Post your homework and get real feedback
- Chat with other candidates and campaign people
- Get answers from me and my team
- Keep getting answers after you finish the course
What's included.
Includes the Field Plan Workbook: the course walks you through every page of it.
- Self-paced video lessons: The Numbers, The Data, The Contact and The Engine
- Your win number, your contact universe and a vote goal for every precinct
- Getting and reading the voter file, field software, scoring your universe and cutting turf
- The canvass, phone banking and texting, with scripts that open with issues before the support ask
- Support IDs, clean data, your field numbers every week, and the pivot to GOTV and Election Day
- The Field Plan Workbook (PDF), included
- Access to the Planning & Strategy, Field & Volunteers and GOTV & Election Day community spaces
Built for the people who do the work.
First-time candidates
You know you need votes but not where to start. This course turns your race into a plan for every week.
Field directors
Your targets, your turf, your scripts and your weekly numbers, taught start to finish.
Campaign managers
Know every week whether the field program is on pace, and what to do when it isn't.
A note from Craig.
Local races are won at the door, one conversation at a time.
But most first-time candidates start knocking without knowing how many doors they need, which voters to talk to or what to say. They work hard and still come up short.
This course is the field program I'd teach any candidate. You'll watch each lesson, do the work in the workbook, and post your homework so I can see how you're doing.
Start with the number. Everything else in your field plan comes from it.
Field
Turn your win number into doors, calls and a plan for every week until Election Day.
Running the whole campaign? Campaign Bootcamp includes all five courses and every workbook. Learn about Campaign Bootcamp →