Field
Turn your win number into a contact universe, get and score the voter file, cut turf, run doors, phones and texts, and run the weekly field rhythm through GOTV and Election Day.
Local races are won at the door
One conversation at a time. But before you knock on a single door, you need to know how many votes it takes to win and which voters you need to reach.
What you’ll do
You’ll turn your win number into a contact universe and a vote goal for every precinct. You’ll get the voter file, choose your tools, score your voters and cut turf sized to a volunteer shift. Then you’ll run the canvass, phone banks and texting, track every ID, read your numbers every week, and pivot to GOTV and Election Day.
The workbook comes with it
The course includes the Field Plan Workbook, and every lesson points you to the page you fill in next. It’s also one of the five courses in Campaign Bootcamp.
What's included.
Includes the Field Plan Workbook: the course walks you through every page of it.
- 13 self-paced lessons: The Numbers, The Data, The Contact and The Engine
- Your win number, your contact universe and a vote goal for every precinct
- Getting and reading the voter file, field software, scoring your universe and cutting turf
- The canvass, phone banking and texting, with scripts that open with issues before the support ask
- Support IDs, clean data, your field numbers every week, and the pivot to GOTV and Election Day
- The Field Plan Workbook (PDF), included
- Access to the Planning & Strategy, Field & Volunteers and GOTV & Election Day community spaces
This course is part of Campaign Bootcamp.
The Bootcamp is all five courses together (First 30 Days, The Message Lab, Call Time Fundraising, Field and Volunteer Ops) with all four workbooks, plus the Campaign Plan Template and the Win Number Calculator, for $279.
See the BootcampField
Turn your win number into doors, calls and a plan for every week until Election Day.