Articles & Guides.
Free articles and guides covering every aspect of the campaign process — from researching your district to creating your message, managing your campaign, and what to do after election day.
Create an Election Calendar for Your Race
Money makes a campaign easier, but time is the great equalizer. Here's how to find your state's election calendar, pull the dates that matter, and turn them into a working plan.
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Essential Pages for a Winning Political Campaign Website
There are five essential pages required for any successful political campaign website. Here's what they are and what to put on them.
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Finding Your 'Why' Before You Launch Your Campaign
Finding your why guides your political campaign and keeps you motivated when challenges arise.
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How to Calculate a Win Number and Vote Goal for Your Political Campaign
Learn how to calculate your win number — the number of votes you need to win any political campaign.
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How to Craft a Winning Campaign Message
How to identify the issues that matter in your community and use them to craft a campaign message that resonates.
Read the guide How to Get the Voter File For Your Political Campaign
Learn how to get a voter file and start tracking important voter data for your political campaign.
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Legal Requirements to Run for Public Office
Before you can be a candidate you must understand the legal requirements to run for public office.
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Organizing Your Campaign Team: Who You Need in Your Corner to Win
There are six essential staff roles to build a winning campaign team. In this post, I detail the roles, how to find them, and what you can expect to pay them for their work.
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Setting Up a Political Action Committee (PAC) and a Bank Account
Practical advice on why setting up a Political Action Committee and creating a bank account are essential steps for any first-time candidate.
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The Voter's Journey: Applying Marketing Frameworks to Politics
The voter's journey framework offers a powerful tool for creating more effective political campaigns.
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