The Tools Used on
Real Winning Campaigns.
The same planning documents used on successful campaigns at every level of office.
Download it. Use it tonight.
Templates, workbooks, calculators, and finished examples so you can learn every facet of planning, managing and winning your race. Every one of them has been used on a real, successful campaign.
The Campaign Messaging Workbook
A guide to researching, planning, and creating your campaign messaging — main issues, secondary issues, and how to answer your opponent, with a page to fill in for every one.
The Vote Get Goal Worksheet
A weighted turnout model, not a calculator. Feed it two prior elections and your current registration; it returns your vote-get goal, your likely votes, and the number of voters you actually have to persuade — precinct by precinct.
The Campaign Plan Template
The document your entire campaign runs on — 36 pages covering district analysis, research, message, communication, staff, field, GOTV and budget. With a real race filled in end to end.
The Founder's Bundle
All three essential campaign planning tools - the Campaign Plan Template, Vote Get Goal Calculator, and the Communications workbook. It's the roadmap for your entire campaign bundled for extra value!
Courses & Coaching
Get our full template library, videos that explain how to complete your templates, and access to me and our community forums to ask questions and get answers on your race. It’s like having a campaign manager in your corner.
Local Campaign Bootcamp
Everything I've learned from running and consulting on winning races, packaged into a self-paced course. Finish it in a weekend or stretch it over a few weeks.
Live Campaign Class
A weekly live class that walks you through every task you need to complete on a modern campaign — from filing through Election Day. It's like having a coach in your corner for the entire campaign.