The Tools Used on
Real Winning Campaigns.
The same planning documents used on successful campaigns at every level of office.
Download it. Use it tonight.
Templates, workbooks, calculators, and finished examples so you can learn every facet of planning, managing and winning your race. Every one of them has been used on a real, successful campaign.
The Call Time Fundraising Workbook
Turn your budget into a fundraising target and weekly hours of call time, then build your donor list, set an ask for every name, and run sessions that turn a yes into money in the bank.
The Campaign Messaging Workbook
A guide to researching, planning, and creating your campaign messaging — main issues, secondary issues, and how to answer your opponent, with a page to fill in for every one.
The Field Plan Workbook
Turn past election results into your win number, find the voters you need, write your door, phone and text scripts, and plan every week through Election Day, with a worksheet for every step.
The Volunteer Ops Workbook
Turn your weekly door number into the shifts, sign-ups and asks it takes to fill them, then recruit, onboard and promote volunteers with a worksheet for every step.
The Vote Get Goal Worksheet
A weighted turnout model, not a calculator. Feed it two prior elections and your current registration; it returns your vote-get goal, your likely votes, and the number of voters you actually have to persuade — precinct by precinct.
The Campaign Plan Template
The document your entire campaign runs on — 36 pages covering district analysis, research, message, communication, staff, field, GOTV and budget. With a real race filled in end to end.
The Founder's Bundle
All three essential campaign planning tools - the Campaign Plan Template, the Vote Get Goal Worksheet, and the Campaign Messaging Workbook. It's the roadmap for your entire campaign bundled for extra value!
Courses & Coaching
Get our full template library, videos that explain how to complete your templates, and access to me and our community forums to ask questions and get answers on your race. It’s like having a campaign manager in your corner.
First 30 Days
Turn "I'm thinking about running" into a real campaign: get on the ballot, get yourself and your family ready, build the people around you, and go public.
$47 The Message Lab
Pick the three or four issues you'll run on, expand each one into a page, research yourself and your opponent, and ship your message by email, press and your editorial calendar.
$47 Call Time Fundraising
Turn your budget into a fundraising target and weekly hours of call time, build your donor list, set an ask for every name, and run the calls and follow-up that put money in the bank.
$47 Field
Turn your win number into a contact universe, get and score the voter file, cut turf, run doors, phones and texts, and run the weekly field rhythm through GOTV and Election Day.
$47 Volunteer Ops
Turn your weekly door goal into the shifts, sign-ups and asks it takes, then recruit, onboard, promote and keep the volunteers who run your campaign.
$47 Campaign Bootcamp
All five courses together, in the order a campaign needs them: First 30 Days, The Message Lab, Call Time Fundraising, Field and Volunteer Ops, plus all four workbooks and the Founder's Bundle tools.
Live Campaign Class
Weekly live coaching that walks you through every task you need to complete on a modern campaign, from filing through Election Day. It's like having a coach in your corner for the entire campaign.