First 30 Days
Turn "I'm thinking about running" into a real campaign: get on the ballot, get yourself and your family ready, build the people around you, and go public.
Everything you need to go from thinking about it — to running for real.
The first 30 days decide whether you have a real campaign. Miss a deadline and you're off the ballot. Skip the hard conversations and they find you later. You don't need to know anyone in politics or have run before. This course walks you through it step by step, so you get on the ballot, get yourself and your family ready, build the people around you and go public with confidence.
Every lesson in 4K. Every deck is yours.
Step-by-step video lessons, recorded in 4K and taught by me. Every lesson comes with its slide deck and presentation file to download, so you can follow along, take notes and keep everything for your next race.
Watch it. Do it. Get answers.
Video lessons
Short video lessons, in 4K. I walk you through every step of your first month, at your own pace.
Guides and checklists
The Campaign Readiness Checklist and the 10 Questions to Ask Your Family guide go with you through the course.
Homework
Every lesson ends with homework you post in the community, so you're making real progress every week.
The community
Meet other first-time candidates, and get answers from me and my team, even after you finish.
From thinking about it to a real campaign.
The course moves in the order your first month should. Each section builds on the one before, so you never miss a step that matters.
Eligible, filed and set up the right way.
You, your family and your why, ready for the race.
The people around you, and the community behind you.
Your digital home and an announcement that lands.
A real campaign, ready for what comes next.
- Get on the Ballot
Eligible, filed and set up the right way.
1 - 2Get Ready to Run
You, your family and your why, ready for the race.
- Build Your Support
The people around you, and the community behind you.
3 - 4Go Public
Your digital home and an announcement that lands.
- You're Running
A real campaign, ready for what comes next.
The guides and the people who get you there.
Know exactly where you stand.
We show you how to use the Campaign Readiness Checklist on day one and again at the end, so you can see how far you've come, and how to have the conversation with your family before anything else.
- The Campaign Readiness Checklist
- 10 Questions to Ask Your Family Before Running for Public Office
- Homework at the end of every lesson
- A clear picture of what you're ready for, and what's next
You're never doing this alone.
Your course includes the Planning & Strategy and Digital Operations spaces in the Campaign Planner community. Post your homework, ask the questions every first-time candidate has, and meet people going through the same thing.
- Post your homework and get real feedback
- Chat with other first-time candidates
- Get answers from me and my team
- Keep getting answers after you finish the course
What's included.
Built around the 40 questions in the Campaign Readiness Checklist. Take it on day one and again at the end.
- Self-paced video lessons: Get on the Ballot, Get Ready to Run, Build Your Support and Go Public
- Eligibility, your filing calendar and petition signatures, so nothing keeps you off the ballot
- Your committee, EIN, campaign bank account and treasurer, set up the right way
- An honest personal inventory, the conversation with your family, and finding your why
- A quick check of how hard your race is, your kitchen cabinet, your community connections and your team
- Your domain, email, website and social channels, then a campaign announcement that lands
- Access to the Planning & Strategy and Digital Operations community spaces
Built for the people who do the work.
Thinking about running
You're serious but not sure where to start. This course gives you the first month, step by step.
First-time candidates
You've decided to run. Make sure nothing keeps you off the ballot, and start with the people and setup every campaign needs.
Spouses and campaign managers
Know what the first month asks of everyone, and help your candidate get through it.
A note from Craig.
My first campaign was stressful in ways I didn't see coming. The second time was easier, because I knew what the first month was for.
Most people who think about running never find out if they could have won. They get stuck on the paperwork, the family conversation, or not knowing who to ask for help.
This course is the first month I'd walk any candidate through. You'll watch each lesson, do the homework, and post it in the community so I can see how you're doing.
Give it 30 days. At the end, you'll know whether you're ready, and you'll have a real campaign if you are.
First 30 Days
Start with the setup every real campaign needs, before you ask anyone for a vote or a dollar.
Running the whole campaign? Campaign Bootcamp includes all five courses and every workbook. Learn about Campaign Bootcamp →