The Founder's Bundle
All three essential campaign planning tools - the Campaign Plan Template, Vote Get Goal Calculator, and the Communications workbook. It's the roadmap for your entire campaign bundled for extra value!
These three are built to be used together, in this order.
Start with the Vote Get Goal Worksheet, because until you know the number, nothing else can be sized. It tells you how many votes win, how many you get from your own party’s turnout, and how many voters you have to persuade to cover the gap.
The Vote Goal Worksheet will tell you WHO to reach, and the Communications Workbook tells you HOW to reach them and the message that will resonate. Everything from a quick pitch to detailed platform issues, how to research and counter your opponent’s message, and how to create an editorial calendar you can use for your entire campaign.
Then the Campaign Plan Template brings it all together in a living document that serves as your roadmap to success. The thing you come back to when the going gets tough. This is where your research and message comes together into an action plan for fundraising, field work, and turning out voters on election day.
Save 20% when bundling these essential campaign planning tools together and get everything you need to research, plan, and manage your own race!
What's included.
- The Vote Get Goal Worksheet — how to calculate the votes needed to win and where to find them
- The Campaign Communications Workbook — how to craft your winning message. 21 pages, form fillable
- The Campaign Plan Template — 36 pages, PDF + .docx + .pages + 25-page worked example
- Bundled to save you 20% on everything you need to get started!
Three tools. One price.
Each one works on its own. Together they're $38 less than buying them separately — and they're built to be used in this order.
The Vote Get Goal Worksheet
A weighted turnout model, not a calculator. Feed it two prior elections and your current registration; it returns your vote-get goal, your likely votes, and the number of voters you actually have to persuade — precinct by precinct.
The Campaign Messaging Workbook
A guide to researching, planning, and creating your campaign messaging — main issues, secondary issues, and how to answer your opponent, with a page to fill in for every one.
The Campaign Plan Template
The document your entire campaign runs on — 36 pages covering district analysis, research, message, communication, staff, field, GOTV and budget. With a real race filled in end to end.
Bought separately that's $185. The bundle is $147 — a saving of 21%.
The Founder's Bundle
Calculate your win number, find your voters, deliver the right message, and manage your entire campaign with this essential campaign planning bundle.